For some fans, Super Bowl commercials are as big a part of the experience than the game itself.
This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game. Through the years, the high-profile opportunity in America’s biggest sporting event has produced some of the most memorable commercials in American history.
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial.
AD METER 2025: What was best commercial?
Take a look back at some of the commercials from Sunday’s Super Bowl 59:
AD METER 2025: Sign up to rate all the commercials from the big game!
GoDaddy Super Bowl commercial: Walton Goggins Goggle Glasses
Bosch Super Bowl commercial with Antonio Banderas, ‘Macho Man’
Dove Super Bowl commercial
Stella Artois Super Bowl commercial: David Beckham, Matt Damon
Harrison Ford Super Bowl commercial for Jeep
NFL flag football commercial
Bud Light Super Bowl commercial
Taco Bell commercial with Doja Cat and LeBron
Pringles Super Bowl commercial
Lay’s Super Bowl commercial
Eugene Levy Super Bowl commercial for Little Caesars
Shaboozey Nerds Super Bowl commercial
NerdWallet
Nate Bargatze DoorDash commercial
Marvel Thunderbolts trailer
Angel Soft Super Bowl commercial
Hailee Steinfeld Super Bowl commercial for Novartis with Wanda Sykes
Hellman’s Super Bowl commercial with Sydney Sweeney
Ram Trucks commercial with Glen Powell
Duracell Tom Brady Super Bowl commercial
He Gets Us Super Bowl commercial
Rocket Mortgage ‘Take Me Home, Country Roads’
Google Super Bowl commercial
Issa Rae in TurboTax commercial
Matthew McConaughey Uber Eats Super Bowl commercial
Love Hurts commercial: Jalen Hurts for Jordan Brand
Seal Mountain Dew commercial with Becky G
Squarespace Super Bowl commercial
Ritz Super Bowl commercial with Aubrey Plaza
Michelob Ultra Super Bowl commercial
Cirkul
Totino’s Super Bowl commercial: Tim Robinson, Sam Richardson
Doritos Super Bowl commercial
Ray Ban Super Bowl commercial with Meta
Homes.com
T-Mobile touts Elon Musk’s Starlink parnership in Super Bowl commercial
MSC Cruises
Dunkin’ Super Bowl commercial
Lilo & Stitch Super Bowl commercial
Jurassic World Rebirth trailer
USA TODAY Ad Meter 2025
The NFL’s grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini blockbusters will look to grab the attention of a massive audience that topped 123 million in 2024 (re: The Taylor Swift Bowl) and become the latest marketing maestro among the competitive and creative crowd.
Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter!
We’re kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers’ opinions about the game’s most prominent ads since 1989. And we’re excited you’re here to lend a viewpoint about the Super Bowl 59 national block of commercials.
– Rick Suter
When do Super Bowl commercials start?
Super Bowl 59 kicks off at 6:30 p.m. ET, with all the entries in USA TODAY Ad Meter playing during the game.
How much does Super Bowl commercial cost?
The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again.
In the weeks leading up to the game, the cost of a 30-second advertisement was up to about $8 million, the most expensive Super Bowl commercials in history.
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