LeBron James had NBA fans on their toes after he posted a cryptic video on social media with the caption ‘The decision of all decisions.’
The video is only 10 seconds long. No words are spoken. And it ends with the words ‘The Second Decision. Coming Soon.’
Obviously, this is in reference to James’ ‘The Decision’ which was a televised event where James announced what team he was going to join in free agency prior to the 2010-11 season.
James was a free agent at the time and ultimately chose the Miami Heat. However, that decision came during the offseason when James was a free agent. He has an entire season ahead of him with the Los Angeles Lakers, so fans are obviously curious what this ‘Second Decision’ could be about.
Here are three potential outcomes for James’ upcoming announcement:
What could LeBron James’ ‘Second Decision’ be about?
A new product
While this would be a major letdown for most fans, the branding does match up with James’ original decision. He could walk out to the chair and say ‘I am taking my talents to [insert his new company here].’
It all makes way too much sense. James has recently been involved in advertisements and teases that hint at his near retirement, and this would be no different. In fact, it would be par for the course with James.
An advertisement
James has gone on record stating that he does not care for how he approached his first decision. With that in mind, it’s tough to assume that he would use such branding for a new partnership where he would be heavily involved.
A much more understandable idea would be a company paying LeBron to use his likeness and one of his most recognizable moments to promote their service or product.
Many fans have speculated that this could be an ad for Amazon Prime, considering James has been involved in Amazon advertisements in the past and Amazon Prime day falls on, wouldn’t you know it, Oct. 7.
Of course, there are several companies that this could end up being an advertisement for. In fact, this could very well end up being an ad for the NBA itself. James is set to embark on his NBA record-setting 23rd season, and this video could be a way of getting fans even more excited for the season in general.
Retirement
Obviously, the biggest and most shocking news would be of his retirement. James is 40 years old and will be 41 by the end of the season. James has hinted at and/or teased his retirement too many times to count in recent years though, and James has said that he is not going to sit around and wait for his younger son Bryce to reach the NBA like many people have assumed of him.
That said, James is still one of the best players in the league with lots more to give the Los Angeles Lakers. He will be a free agent after this year though, and could very well decide that he doesn’t want to go through the open markets again. Furthermore, if James were to announce his retirement, he would likely do it before the start of the season so that he could have a farewell tour around the league.
When will the ‘Second Decision’ be revealed?
James’ post on social media read that the decision will be revealed on Tuesday, Oct. 7 at 12 p.m. ET.